Critical Mix Acquires UBMobile

UBMobile-news-in2Acquisition provides customers with broadened capabilities for mobile-first solutions.

WESTPORT, CT – June 19, 2018 – Critical Mix, a premier global data and insights company, announced today the acquisition of UBMobile, a mobile-first consumer insights technology and services company. The addition will augment Critical Mix’s collaborative insights solutions by leveraging UBMobile’s proprietary technologies and methodologies including LifeTapTM app, Gesture-Based SurveysTM, geo-location and in-the-moment research, and path-to-purchase 3D Insights™.

The mobile-rich features built into UBMobile’s platform offer modern solutions for building interactive, mobile-first communities and collecting stated and behavioral data to provide deeper insights into the consumer journey, and ultimately, their path to purchase. Additionally, the technology creates a more engaging participant experience on mobile, tablet, and desktop devices by bridging desktop-only to mobile-first, ultimately reaching a broader, more representative audience.

LifeTap, UBMobile’s mobile research app, includes features such as Gesture-Based Surveys, video and image capture, GPS location, and device usage data. The app also has the capability to use push notifications and direct messaging for convenient interactions with survey participants, anywhere and anytime they are needed.

Keith Price, Co-CEO at Critical Mix, commented, “UBMobile are pioneers in developing engaging, mobile-first experiences for market research. This acquisition represents another step aligned with our strategy to simplify the creation of insights and help our customers generate new opportunities for growth.”

“UBMobile and Critical Mix share a vision for creating the best user experiences,” said Craig Stevens, CEO, UBMobile. “Bringing together UBMobile’s modern, mobile-first technologies with Critical Mix’s expansive global panel to create a more engaging member experience was a perfect fit. We look forward to delivering our combined innovative insights solutions to the marketplace,” he added.

About Critical Mix
Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on our simplified solutions to help them innovate and grow. Critical Mix is passionate about providing the best customer experience in the industry. Every project, no matter the size or type, is supported by a dedicated, always-available team of professionals who anticipate your needs and provide thoughtful customer care. The company operates globally with locations throughout North America, Europe, and Asia. Call us at 1-800-651-8240 or email

About UBMobile
UBMobile is a mobile-first consumer insights technology and service company. Using modern technologies, UBMobile captures stated and observed consumer data to improve marketing decision making. LifeTap, a mobile-first community and proprietary mobile app, helps to reach consumers of all ages and across all devices to deliver more representative audiences and reliable insights. These communities collect both stated and behavioral data – including survey, GPS location, and passive data – all in one ecosystem. Giving customers immediate feedback and 3D Insights™ that are not possible with legacy, online-only audiences. Learn more at