Critical Mix Partners with Issues & Answers to Launch kNOW Seniors

kNOW-Seniors-news-inWESTPORT, CT – February 28, 2018 – Critical Mix and Issues & Answers are excited to announce a partnership to launch kNOW Seniors, an on-demand insights service to access opinions among U.S. seniors 55 years and older. The partnership will leverage Issues & Answers’ expertise in the senior market with Critical Mix’s online survey tools and technology to create premier instant insights from senior citizens.

kNOW Seniors gives market researchers the ability to understand the needs and behaviors of the growing senior population. Each wave will represent 1,500 U.S. seniors 55 years and older, balanced by gender, age and region, to the most current Census results. The offering includes access to results in a state-of-the-art data visualization tool.

“Seniors represent a sizeable and growing percentage of the consumer population. We were thrilled to be approached by Issues and Answers to partner and combine our technology and tools with their market expertise to create kNOW Seniors,” commented Keith Price, Co-CEO, Critical Mix. “This niche offering will help researchers gain a better understanding of this group’s habits, behaviors and influence. We’re excited to see the success of this new venture,” he added.

Joe Baldi, Senior Partner at Issues & Answers said, “The senior market is often an overlooked sector among marketers even though they represent the largest growing demographic. It should also be noted that their large disposable incomes are being spent on gifts for their grandchildren, luxury vacations and top-of-the-line automobiles, as well as healthcare, financial services and every day staples. Thus, it behooves marketers to understand who they are and what their needs are. The kNOW Seniors product is the vehicle to do that.”

About Critical Mix
Critical Mix creates insights that drive business decisions with easy, collaborative tools to access global target audiences, program engaging surveys and visualize results. Insights professionals around the world rely on our simplified solutions to help them innovate and grow. Critical Mix is passionate about providing the best customer experience in the industry. Every project, no matter the size or type, is supported by a dedicated, always-available team of professionals who anticipate your needs and provide thoughtful customer care. The company operates globally with locations throughout North America, Europe, and Asia. Call us at 1-800-651-8240 or email

About Issues & Answers
Issues & Answers Network, Inc. is an independent global marketing research firm providing scalable research services – everything from survey and sampling design, in-house data collection, and project management, to data analysis and interpretation. Issues & Answers tailors its services to meet its clients’ needs. Issues & Answers’ considerable research experience, reputation for high quality and consistent commitment to customer satisfaction are reflected in its long-term relationships with its clients. Contact us at 757-389-8766 or e-mail